by BeckyA! | Sep 11, 2020 | Communications
This week children up and down the country went back to school. Faced with new rules to be able to manage social distancing, there are new procedures to get used to. But the basics remain the same. Wash hands regularly with soap and water and keep your distance. The...
by BeckyA! | Jun 30, 2020 | Communications
I was proud to get Dan Mitchell, who owns DMF: Evolve, on regional broadcast news last week, to give reaction to the Government announcement that indoor gyms will not be able to reopen on the 4th July.Dan moved his entire service online when lockdown happened and has...
by BeckyA! | Apr 29, 2020 | Communications
I didn’t expect to be celebrating my two-year ‘going self-employed’ anniversary on lockdown, with the country in the midst of fighting a global pandemic. But here we are. Two years ago, I left the University of Southampton to go freelance and what a two year’s...
by BeckyA! | Oct 24, 2019 | Communications
The short answer is yes, you should care.Regional (or local) media coverage should be considered as important as national media coverage or coverage in the trade press when it comes to a company’s PR strategy or plan. Should it be considered as...
by BeckyA! | Sep 17, 2019 | Communications
Last week was one of the busiest I’ve had in my time being self-employed. A kick off meeting with a new client, two events to promote, two news releases written, one newsletter written and sent out and three Christmas pitches sent. Oh, and one conference call...
by BeckyA! | Jul 1, 2019 | Communications, Uncategorized
Video is a powerful tool in the PR cannon. It’s no secret. It allows your audience to gain an in depth look into what you want to show them. It’s personal and can be emotional, meaning it will resonate with the viewer. Audiences will remember a video and be able to...
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