by BeckyA! | Jun 30, 2020 | Communications
I was proud to get Dan Mitchell, who owns DMF: Evolve, on regional broadcast news last week, to give reaction to the Government announcement that indoor gyms will not be able to reopen on the 4th July.Dan moved his entire service online when lockdown happened and has...
by BeckyA! | Jun 18, 2020 | Communications
I recently read an article on LinkedIn by Vivienne Neal about how companies should manage freelancers (which is well worth a read if you have time) and one part really resonated with me. It advised that freelancers should be treated as part of the in-house team. It...
by BeckyA! | Apr 29, 2020 | Communications
I didn’t expect to be celebrating my two-year ‘going self-employed’ anniversary on lockdown, with the country in the midst of fighting a global pandemic. But here we are. Two years ago, I left the University of Southampton to go freelance and what a two year’s...
by BeckyA! | Dec 18, 2019 | Communications
It’s that time of year to reflect and look back. If I’m honest I’ve never really liked these pieces. Many seem so self-indulgent, focusing on the amazing successes people have had and rarely mention the challenges and hardships the year has dealt...
by BeckyA! | Oct 24, 2019 | Communications
The short answer is yes, you should care.Regional (or local) media coverage should be considered as important as national media coverage or coverage in the trade press when it comes to a company’s PR strategy or plan. Should it be considered as...
by BeckyA! | Sep 17, 2019 | Communications
Last week was one of the busiest I’ve had in my time being self-employed. A kick off meeting with a new client, two events to promote, two news releases written, one newsletter written and sent out and three Christmas pitches sent. Oh, and one conference call...
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