BECKY BLOGS
BECKY BLOGS
Should I care about regional media coverage? | by Becky Attwood Communications
The short answer is yes, you should care.Regional (or local) media coverage should be considered as important as national media coverage or coverage in the trade press when it comes to a company's PR strategy or plan. Should it be considered as important as...
The importance of collaboration | Becky Attwood Communications
Last week was one of the busiest I've had in my time being self-employed. A kick off meeting with a new client, two events to promote, two news releases written, one newsletter written and sent out and three Christmas pitches sent. Oh, and one conference call for a...
The power of video | By Becky Attwood Communications
Video is a powerful tool in the PR cannon. It’s no secret. It allows your audience to gain an in depth look into what you want to show them. It’s personal and can be emotional, meaning it will resonate with the viewer. Audiences will remember a video and be able to...
Bravo Nike | Becky Attwood Communications
I really love this move from Nike, to display their plus size athletic range in their flagship store. I love it for a few things. 1. From a PR point of view it's got people talking. Thousands of social media posts have been sent, discussing how empowering it is and...
Communications and PR – it’s not just an afterthought | Becky Attwood Communications
Last week the CIPR Health Group welcomed the focus on public engagement in NHS England's recently published Long Term Plan, and urged them to value and protect PR and communications. It was an excellent demonstration of support for the profession, the...
Teamwork makes the dream work – but now I am freelance, where is my team? | Becky Attwood Communications
I was recently honoured and privileged to be part of a team that was recognised at the University of Southampton Vice-Chancellor Awards. The awards celebrated outstanding achievement, commitment and dedication and our team won the Support and Service to...
Remember your audience and keep the message clear | Becky Attwood Communications
One of my most regular pieces of advice when helping clients craft their messages and get them to their desired audience is: ‘talk to me like I am a 4-year-old’. That does not mean patronize me – 4-year-olds are cleverer than we give them credit for. But...
Developing relationships with journalists | Becky Attwood Communications
PR is all about relationships. The relationship with your customers. The relationship with your employees, your stakeholders and the wider public. It's about how they see you, what they think of you and whether they trust you. As a PR consultant, one of...
My time with the NHS – both professionally and personally | Becky Attwood Communications
The NHS turned 70 this week, which has led me to reflect on my time with the NHS both as a professional and on a personal level but also my feelings towards the NHS as an organisation and its future. Having worked in the communications office of a busy...