BECKY BLOGS
BECKY BLOGS
Back to school – back to basics with media relations | by Becky Attwood
This week children up and down the country went back to school. Faced with new rules to be able to manage social distancing, there are new procedures to get used to. But the basics remain the same. Wash hands regularly with soap and water and keep your distance. The...
Talking to the media about an emotive subject | by Becky Attwood Communications
I was proud to get Dan Mitchell, who owns DMF: Evolve, on regional broadcast news last week, to give reaction to the Government announcement that indoor gyms will not be able to reopen on the 4th July.Dan moved his entire service online when lockdown happened and has...
Valuing a freelancer | by Becky Attwood Communications
I recently read an article on LinkedIn by Vivienne Neal about how companies should manage freelancers (which is well worth a read if you have time) and one part really resonated with me. It advised that freelancers should be treated as part of the in-house team. It...
Quality comms should be high on a business’ priority list, even in times like this | by Becky Attwood Communications
I didn’t expect to be celebrating my two-year ‘going self-employed’ anniversary on lockdown, with the country in the midst of fighting a global pandemic. But here we are. Two years ago, I left the University of Southampton to go freelance and what a two year’s...
2019: what a year! | by Becky Attwood Communications
It's that time of year to reflect and look back. If I'm honest I’ve never really liked these pieces. Many seem so self-indulgent, focusing on the amazing successes people have had and rarely mention the challenges and hardships the year has dealt them. But...
Should I care about regional media coverage? | by Becky Attwood Communications
The short answer is yes, you should care.Regional (or local) media coverage should be considered as important as national media coverage or coverage in the trade press when it comes to a company's PR strategy or plan. Should it be considered as important as...
The importance of collaboration | Becky Attwood Communications
Last week was one of the busiest I've had in my time being self-employed. A kick off meeting with a new client, two events to promote, two news releases written, one newsletter written and sent out and three Christmas pitches sent. Oh, and one conference call for a...
No safety net | Becky Attwood Communications
The flexible working is a dream. Office politics is a distant memory. Being able to say no and have some control is empowering. The freelance life. But it’s not all sunshine and rainbows. A few months ago, I updated my LinkedIn profile with a status which said: I...
The power of video | By Becky Attwood Communications
Video is a powerful tool in the PR cannon. It’s no secret. It allows your audience to gain an in depth look into what you want to show them. It’s personal and can be emotional, meaning it will resonate with the viewer. Audiences will remember a video and be able to...