BECKY BLOGS
BECKY BLOGS
All I want for Christmas is some PR coverage – then start planning early | by Becky Attwood Communications
Christmas 2020 is almost here. Present shopping is almost done, the food order has been placed and you’ve tried not to eat all the advent chocolate in one go. But have you given a thought to next Christmas? It sounds ludicrous, but many companies are already...
The art of writing a good press release | By Becky Attwood Communications
The press release is by no means the only way of getting media coverage for a business, but it is an extremely useful one and one that is perhaps the most effective. I am often asked the same questions about writing a press release. How long should it be? What...
Your opinion counts – Thought leadership, a media relations tool | by Becky Attwood Communications
There are many ways to raise your organisation’s reputation, or your reputation as an individual, through the media.Press releases, photo opportunities, media events and pitching are all powerful tools and have a strong chance of gaining quality media...
Working and learning from the best | by Becky Attwood Communications
Last week Professor Stephen Holgate was awarded a Knighthood in the Queen’s Birthday Honours List for his services to medical research. I was absolutely thrilled for him as I know, he has spent more than four decades working to improve treatments for respiratory...
Back to school – back to basics with media relations | by Becky Attwood
This week children up and down the country went back to school. Faced with new rules to be able to manage social distancing, there are new procedures to get used to. But the basics remain the same. Wash hands regularly with soap and water and keep your distance. The...
Talking to the media about an emotive subject | by Becky Attwood Communications
I was proud to get Dan Mitchell, who owns DMF: Evolve, on regional broadcast news last week, to give reaction to the Government announcement that indoor gyms will not be able to reopen on the 4th July.Dan moved his entire service online when lockdown happened and has...
Valuing a freelancer | by Becky Attwood Communications
I recently read an article on LinkedIn by Vivienne Neal about how companies should manage freelancers (which is well worth a read if you have time) and one part really resonated with me. It advised that freelancers should be treated as part of the in-house team. It...
Quality comms should be high on a business’ priority list, even in times like this | by Becky Attwood Communications
I didn’t expect to be celebrating my two-year ‘going self-employed’ anniversary on lockdown, with the country in the midst of fighting a global pandemic. But here we are. Two years ago, I left the University of Southampton to go freelance and what a two year’s...
2019: what a year! | by Becky Attwood Communications
It's that time of year to reflect and look back. If I'm honest I’ve never really liked these pieces. Many seem so self-indulgent, focusing on the amazing successes people have had and rarely mention the challenges and hardships the year has dealt them. But...